Invoice price
Roughly what the dealer paid the manufacturer for the vehicle. A negotiation reference.
Invoice price is approximately what the dealer paid the manufacturer for the vehicle, typically a few percent below MSRP. Shoppers have long used it as a floor for negotiation.
It is fuzzier than it looks: factory-to-dealer incentives and volume bonuses mean dealers can profit even selling at invoice. Treat it as a reference point for judging a discount, not as the dealer's true cost.